ESPN, Sports Illustrated, CBS Sports, Yahoo Sports, Warner Bros. Discovery, Syracuse.com, MediaPost, The Hollywood Reporter, The New York Times, CNBC|3 minute read

Unrivaled: The Bold New Frontier of Women's 3x3 Basketball

Hold onto your seats, folks! Women's basketball is about to get a serious upgrade with the launch of Unrivaled, a new 3-on-3 league that’s not just a game changer but an entire revolution. Co-founded by the incredible Breanna Stewart and Napheesa Collier, this league is ready to bring the heat and put women’s sports into the spotlight—where it damn well belongs!

Lights, Camera, Action: Broadcasting on TNT!

In a bold move, Unrivaled has scored a major broadcasting deal with TNT. That’s right, we’re talking prime-time slots for over 45 games starting January 17, 2025. Get ready to see some serious balling under the bright lights, and trust me, this is not your average Saturday afternoon snoozefest. With a league that features 30 of the top women players across six teams, the intensity is going to be off the charts.

Why 3x3? Because Why the Hell Not!

3x3 basketball is not just a fad; it’s a high-octane thrill ride that strips down the game to its sexy essentials. Fewer players mean more space, more shots, and a hell of a lot more action. Think of it as the fast food version of basketball—quick, intense, and oh-so-satisfying. Plus, with the likes of Stewart and Collier at the helm, you better believe this league is going to attract some of the fiercest competitors out there.

Recruitment Goals: Setting the Bar High

Unrivaled isn’t just content with a strong start; they’re actively hunting for the best of the best. Reports say they’re going full-court press to recruit Caitlin Clark—yes, the Clark who’s been tearing it up in college ball. If they pull that off, watch out! The league will not only be a showcase of skill but a battleground where legends are made.

The Power of Women’s Sports

Let’s not kid ourselves here; women’s sports have been fighting tooth and nail for recognition. But Unrivaled is flipping the script. With a deal backed by the heavyweights at Warner Bros. Discovery and games streamed on platforms like Max, this league is poised to grab the bull by the horns and shake the sports world to its core. And if you think they’re going to shy away from the spotlight, think again. This league is all about visibility and impact, and they’re not playing around.

What’s Next for Unrivaled?

As the launch date nears, all eyes will be on how Unrivaled plans to establish itself in the crowded sports market. Will they deliver on the hype? With a strong foundation built by Stewart and Collier, along with an impressive broadcasting partnership, the odds are looking good. But remember, it’s not just about selling tickets; it’s about changing narratives and creating opportunities for women in sports.

Final Thoughts: It’s Time to Support Women’s Sports

If you’re not on board with Unrivaled yet, you better get your head in the game. This is more than just a basketball league; it’s a movement. So mark your calendars, set your reminders, and get ready for a wild ride starting January 2025. Women’s sports are here to stay, and it’s about damn time!

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