CBS News|3 minute read

Protein Powder Craze: What Dietitians Really Think About This Trend

TL;DR

The protein powder trend is booming, thanks to influencers and social media. But what do dietitians really think?

  • Protein powders can be useful, but whole foods are often better.
  • Timing your protein intake matters for muscle gains.
  • Many foods now come packed with protein, from snacks to drinks.
  • Signs you might need more protein include constant fatigue and muscle weakness.

Here's the full scoop.

Full Story

Influencers and Protein Powders: The Newest Diet Craze

Look, we’ve all seen the endless streams of social media posts flaunting protein powders like they’re the holy grail of nutrition. Influencers are pushing these powders like they’re the new black, but let’s cut through the crap—what do the experts say? Spoiler alert: It’s not all sunshine and rainbows.

Are Protein Powders Necessary?

Dietitians are raising their eyebrows at the protein powder pandemonium. Sure, they can be handy for those who struggle to meet their protein needs through whole foods. But let’s be real: if you can chow down on some chicken, beans, or a good old-fashioned steak, why would you pour a scoop of powder into your shake? Whole foods provide more than just protein; they’re packed with vitamins, minerals, and all that good stuff your body craves.

Timing is Everything

Now, here’s the kicker—dietitians suggest that when you consume your protein matters just as much as how much you consume. If you’re chasing gains in the gym, timing your protein intake can maximize your muscle-building efforts. It’s not just about slamming a shake before bed and calling it a day. You need to strategize your protein consumption throughout the day like a chess master plotting their next move.

Protein in Unlikely Places

Here’s a twist for you: protein is sneaking into all sorts of unexpected foods nowadays. From Pop-Tarts to your morning coffee, manufacturers are on a mission to sneak in that muscle-building magic. But don’t be fooled—sometimes it’s just a marketing gimmick. You’re better off sticking to the good stuff rather than relying on a glorified candy bar with a protein label slapped on it.

Signs You Might Need More Protein

Okay, so maybe you’re wondering if you should be chugging that protein powder after all. Here are some signs your body might be waving a red flag: fatigue, muscle weakness, constant hunger, and even hair loss. If you’re experiencing these, it might be time to reassess your diet. But hold your horses before you start guzzling down shakes—consider reaching out to a dietitian for personalized advice.

Conclusion: Think Before You Shake

While protein powders can be a part of a balanced diet, they’re not the end-all-be-all solution. Whole foods should be your primary source of nutrition, and powders should only supplement when necessary. So, the next time you see that protein powder ad pop up on your feed, remember to ask yourself: do I really need this, or is it just another shiny object in the influencer’s arsenal?

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