Reuters, CarNewsChina.com, MarkLines, The Low Down - Momentum Works, Space Daily, DIGITIMES Asia, Table.Media, South China Morning Post|2 minute read

Geely and Baidu's Electric Vehicle Venture: A Rollercoaster of Trouble and Drama

TL;DR

Geely and Baidu's joint electric vehicle venture, Ji Yue Auto, is in dire straits, facing severe financial difficulties that have prompted significant operational cuts and staff layoffs. The companies are scrambling to manage payroll issues and restructure their operations in a desperate bid for survival.

Key highlights:

  • Ji Yue Auto has disbanded departments amid rumors of trouble.
  • CEO Joe Xia warns of potential collapse unless drastic measures are taken.
  • Industry-wide changes are cited as reasons for financial turmoil.

Here's the full scoop.

Full Story

What the Hell Happened to Ji Yue Auto?

In a shocking twist of fate, Geely and Baidu's ambitious electric vehicle venture, Ji Yue Auto, is spiraling into chaos. Just a few days ago, whispers of trouble turned into a full-blown crisis as the company announced it would be slashing projects and merging departments to stay afloat. This isn't just a hiccup; it's a full-on meltdown.

Payroll Panic

Employees surrounded CEO Joe Xia, demanding answers about their paychecks. It’s a nightmare scenario—workers anxious about their livelihoods while the head honcho scrambles to keep the ship from sinking. The sudden staffing cuts and operational downsizing have left many employees wondering if they’ll even have a job next week.

Industry Shake-Up

Baidu and Geely are pointing fingers at “huge changes” in the electric vehicle landscape as the catalyst for this catastrophe. The EV market is brutal, and it seems Ji Yue Auto is getting its ass kicked by competitors who aren't just playing games—they're playing for keeps. The technology and automotive giants find themselves in a desperate struggle to adapt or risk complete annihilation.

The Fallout

Rumors of the company's impending doom are no longer just whispers; they're a deafening roar. Ji Yue Auto has effectively disbanded on the spot after speculation about its viability circulated like wildfire. What was once a promising venture is now a cautionary tale of ambition gone awry.

Future or Fiasco?

As the dust settles, the question remains: can Ji Yue Auto rise from the ashes or is it destined for the scrap heap? Experts are divided, analyzing the viability of a rebound amid such deep turmoil. The company's survival hinges on swift action and perhaps some divine intervention in the form of fresh funding.

What’s Next for Geely and Baidu?

This drama isn’t just a corporate soap opera; it’s a stark reminder of how quickly fortunes can change in the fast-paced world of electric vehicles. With the industry evolving at lightning speed, companies must adapt or face dire consequences—just ask Ji Yue Auto.

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