This year’s Dhanteras gold rush is turning heads and breaking traditions. Here’s what you need to know:

• Changing Consumer Behavior: Economic shifts and a focus on sustainable purchases are altering how Indians shop for gold.
• Market Dynamics: Rising gold prices and fluctuating demand are creating a unique landscape for buyers.
• Tradition vs. Innovation: While the love for gold remains, how people celebrate Dhanteras is evolving.

Read on for the full story!