The Business Journals|4 minute read

Cooler Than Your Ex: The Shark Tank Sensation You Need

We’ve all been there—sitting on a beach, drink in hand, and your cooler decides to play the villain, spilling ice and beer like it’s auditioning for a slapstick comedy. But what if I told you there’s a new player on the block that’s about to flip the cooler game upside down? Enter FOAM, the hybrid cooler that’s strutting its stuff straight from the Shark Tank stage and into your summer plans.

What Makes This Cooler a Total Game-Changer?

First off, this beauty weighs in at a mere four pounds. Yes, you read that right—four pounds. That’s lighter than your average toddler, and we all know how hard they are to carry! But wait, it gets better. This cooler not only floats (goodbye, beer sinkage), but it also has the durability to withstand the kind of roughhousing that would make your frat brother proud. You could run it over with your car and it would still be ready to party. Talk about a resilient little bastard!

Shark Tank: Where Dreams Come True (Or Go to Die)

For the uninitiated, Shark Tank is like a gladiator arena for entrepreneurs. You step in with your pitch and hope to walk out with a check and a handshake from one of the sharks. FOAM’s founders, David Kittle and Chad Lee, didn’t just get a seat at the table; they made a splash! Their pitch was so compelling that it caught the attention of investors who recognized the potential of these innovative coolers. You can check out the full story [here](https://www.bizjournals.com/charlotte/inno/stories/news/2024/11/22/cooler-foam-crocs-shark-tank-abc-investors-startup.html).

Enter Koozie: Making Waves in Promotional Merchandise

But wait, there’s more! Koozie Group, the kingpin of promotional merchandise, has decided to hop on this cooler train. They’re teaming up with FOAM to offer these innovative EVA foam coolers to the promotional space. So, if you thought your swag bag was impressive, just wait until you start seeing these bad boys in the mix. The partnership is a match made in branding heaven—who doesn’t want a cooler that’s as stylish as it is functional?

Why This Matters for Promotional Merchandise

In a world where everyone is trying to stand out, promotional merchandise can often be as exciting as watching paint dry. But with the introduction of these coolers into the promotional game, we’re looking at a revolution. This isn’t just some flimsy tote bag; this is a conversation starter. Imagine rocking up to your next BBQ with a FOAM cooler, turning heads faster than a speeding bullet.

The Numbers That Matter

According to [Print & Promo Marketing](https://printandpromomarketing.com/article/koozie-group-partners-with-cooler-brand-featured-on-shark-tank/), Koozie Group, a Counselor Top 40 supplier, is ready to launch these hybrid coolers, thus shaking up the industry. If you’re in the promotional merchandise game, this is your cue to pay attention. The market is moving, and if you're not on the train, you might just get left behind.

What’s Next for FOAM?

With the national spotlight shining bright, FOAM is poised to take the industry by storm. They’ll be appearing on Shark Tank again, and it’s set to be a must-watch episode where they’ll be pitching for more investment. You can catch the action on Hulu, so set your reminders, folks! For a sneak peek, check out [EIN News](https://www.einnews.com/pr_news/760363668/a-fresh-take-on-cooler-meets-national-spotlight-foam-to-appear-on-shark-tank).

Final Thoughts

So, what have we learned today? If you’re still lugging around that old, busted cooler that can’t hold its own against a light breeze, it’s time for an upgrade. FOAM’s innovative design and the backing of Koozie Group are set to change the way we think about coolers forever. This isn’t just a product; it’s a lifestyle. Whether you’re at the beach, a tailgate, or just chilling in your backyard, you deserve a cooler that works as hard as you do.

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