Apple's latest move to promote its F1 movie through Wallet notifications has stirred up a storm, and not the good kind. Here's what you need to know:

• iPhone users are feeling bombarded by ads for the upcoming F1 movie.
• Many consumers are voicing their frustrations online, calling the ads intrusive.
• Some users are finding ways to disable these notifications, thanks to updates in iOS.
• The marketing strategy raises questions about consumer privacy and user experience.

Apple's aggressive push has left many wondering if this is a step too far in digital marketing. Here's the full scoop.