Bloomberg.com|1 minute read

Apple's Bold Move: Health and Fitness Divisions Shift to Services

TL;DR

Apple is moving its health and fitness divisions under the Services umbrella in a strategic reorganization. This shift signals a bold push towards enhancing its subscription offerings, particularly with the anticipated launch of Health in 2026. Key leadership changes accompany this move, with Eddy Cue taking the helm of health initiatives and Craig Federighi overseeing watchOS.

As Apple prepares for a significant health push, industry insiders speculate on the potential for a new wave of subscription services that could redefine user engagement in fitness and wellness. Read on for the full story.

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