American Eagle has credited Sydney Sweeney's provocative ads for a major brand and business reset. The campaign not only rejuvenated the brand image but also resulted in significant sales increases.

• Stock Surge: American Eagle's stock saw a 25% surge following the Sweeney ads, indicating strong market performance.
• Sales Boost: Analysts reported that sales skyrocketed, showcasing the effectiveness of celebrity endorsements.
• Brand Strategy Shift: The brand's strategy has pivoted towards edgy marketing, appealing to a younger demographic.

Here's the full scoop.