Variety|1 minute read
The Hidden Heartbreak of '28 Years Later': Marketing's Missed Opportunity
TL;DR
In '28 Years Later', marketing choices kept a profound mother-son narrative under wraps due to studio fears, sidelining emotional depth for horror tropes.
- Studio executives worried the mother-son relationship would dilute horror appeal.
- Critics and audiences were left in the dark about the film's emotional core.
- Compelling reviews highlight the film's unique blend of genre elements.
Here's the full scoop.