NBC News|2 minute read

Samsung's Foldable Phones Are Crushing Apple in the U.S. Market

TL;DR

Samsung is making waves in the U.S. smartphone market, grabbing significant market share from Apple as consumers increasingly opt for foldable phones.

  • Foldable Phones on the Rise: Samsung's innovative devices are gaining traction.
  • Market Share Gains: Reports indicate Samsung's share is increasing, while Apple’s is taking a hit.
  • Korean Dominance: Samsung holds an impressive 82% of the smartphone market in Korea.

Here's the full scoop.

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Samsung’s Bold Move: Taking Down Apple

In a stunning showdown, Samsung is not just entering the ring—it's throwing punches that Apple is struggling to dodge. The surge of foldable phones is more than a trend; it's a full-blown revolution. As of August 2025, Samsung is snatching significant market share from Apple in the U.S., leaving many tech enthusiasts wondering if the tide is finally turning.

Foldable Phones: The Game-Changer

Samsung's foldable phones are not just gimmicks; they’re redefining what consumers expect from their devices. With a sleek design that combines functionality with style, these bad boys are capturing the hearts (and wallets) of tech lovers. Reports indicate that Samsung's foldable phones now boast a 31% market share, a figure that is not just impressive—it’s downright formidable.

Why the Shift?

So, why are Americans ditching their iPhones for Samsung’s shiny new toys? It boils down to a few crucial factors:

  • Innovation: Samsung is throwing down the gauntlet with features that are simply irresistible—think multitasking and immersive displays.
  • Affordability: While Apple’s prices can make you wince, Samsung offers competitive pricing that doesn’t require you to sell a kidney.
  • Cool Factor: Let’s face it, foldable phones are just cooler. They turn heads and spark conversations, making you the center of attention.

The Impact on Apple

Apple, once the untouchable titan of the smartphone world, is now feeling the heat. As Samsung’s market share grows, analysts are questioning whether Apple can keep pace in an era where innovation is king. The competition is fierce, and it’s about to get a whole lot messier.

Korean Domination

To add salt to the wound, Samsung is crushing the competition in its home turf, dominating 82% of the smartphone market in Korea. This kind of market hold isn’t just a flex; it’s a clear signal that Samsung’s strategy is working—and it’s working damn well.

What’s Next?

As we march toward a future dominated by foldable technology, the question on everyone’s lips is: can Apple strike back? Or will Samsung continue to ride the wave of innovation, leaving Apple in the dust? Only time will tell, but one thing's for sure: the battle for supremacy in the smartphone arena is just getting started.

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